ATM Machine Benefits
When
your customers need to get cash, where do they go?
Whether you are in the convenience store, grocery or
hospitality industry, an ATM is an essential part of
your profit equation. People do not go to banks and
stand in line to get cash the way they used to;
instead, they look for retail locations that have
ATMs.
Owning
your own ATM cash machine is like having another
profit center in your business. With lease payments
as low as $69 per month, even low-traffic locations
can see a substantial return on investment.
Increased customer traffic
According to the American
Bankers Association, 66 percent of all ATMs in the
United States are privately owned machines located
in retail establishments. Those ATMs process more
than 10 billion transactions a year. Customers who
need cash will look for your ATM sign and come into
your business.
Increased sales
Now that more customers are
coming to your store to use your ATM, many of them
will spend some of the cash they withdraw in your
business. According to a recent study, ATM users
spend an average of 25 percent more than non-ATM
users.
Reduced credit-card fees
More of your customers will
withdraw money from your ATM and pay you with cash
instead of a credit card. By increasing the number
of cash transactions and reducing the number of
credit-card transactions you have every month, you
will pay less in processing fees. Most customers
reduce their monthly credit-card processing fees by
an average of 30 percent.
Surcharge revenue
Every time a customer uses
your ATM, you receive a transaction fee, or
“surcharge”, of about $2.00.* The average ATM
Network customer earns around $400 a month this way;
some higher-traffic locations earn thousands.

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